Bringing brands to life with AI-enhanced marketing on LinkedIn
From May to August 2024, as a product design intern, I led a key initiative to design a feature that enabled marketers to create on-brand AI assets directly within LinkedIn's Accelerate Campaign. You can read more about Accelerate here.
CONTEXT
An unexpected switch up
Two weeks before our start date, we were reassigned to form an intern team with an APM and a SWE intern to ship Brand Kit. At the time, it was just an idea with minimal progress across product, design, and engineering. It was up to the three of us to bring it to life—a challenge that was both exciting and daunting.
Accelerate in a nutshell
LinkedIn's newest campaign format that leverages AI to drive faster results through smart targeting, streamlined campaign setup, and more.
This project isn't public yet
If you don't have the password, please send me an email.
REFLECTION
Details are time consuming
The details will often take a long time, think about the 80/20 rule. It is best to design for the whole story first and worry about the details later.
Present for feedback
The goal of a presentation isn’t just to inform what you’ve been up to. It is also to receive the right type of feedback by guiding the audience towards a specific focus.
Explore micro interactions
Micro interactions are often overlooked but enhance user experience by providing information and adding delight.